Blog – News and language tips

Most B2B marketing teams plan their content calendar once and translate it later. It sounds efficient. In practice, it is one of the most common and costly mistakes in international content strategy. Translation is not “just” a final task, it belongs at the planning table. Here is how to build a multilingual content calendar that treats localization as a strategic input instead of an afterthought.

The AI revolution has completely transformed the translation industry. Powerful LLMs have changed how organisations deal with multilingual content. Unlike a decade ago, automated translation output has achieved a certain level of quality and consistency. Hence, clients and organisations are looking at AI as a fast and easy way to keep translations in-house. The question is thus: Are Large Language Models (LLMs) good enough to handle professional-grade translations?

For international organisations, clear HR communications are essential. Changes in policy, new terms of employment, wellbeing initiatives or internal changes often need to be communicated simultaneously to employees in different countries. And that is not always straightforward.

Companies are increasingly producing content in multiple languages. Think of product descriptions, knowledge bases, websites, apps, and customer communications. Manually exporting, translating, and re-importing all that content not only takes a great deal of time, but also increases the risk of errors. The solution? API integrations. This has existed for many years, but in the current AI climate automation is becoming increasingly important.

Artificial intelligence has fundamentally changed the economics of translation. For organisations operating across borders the speed and efficiency of AI are genuinely transformative. Whether they’re managing multilateral contracts, rolling out global product launches, or communicating with regulators in multiple jurisdictions, everything moves so much faster.

Artificial intelligence has changed what's possible in language services. Many of the tasks that once required days of careful human work, such as translation, quality review, and formatting, can be done much faster. The question is whether we want to hand AI full control over all these tasks. At ELAN Languages, the answer is clear: no. We firmly believe in the "human-in-control" principle.

Our health might just be our most precious gift. Which is why accurate medical translations are of the utmost importance, as they can have a direct impact on someone’s well-being. Over the past few months, we have rolled out our ELAN AI Bridge and are fully embracing the newest technological feats. However, we remain convinced that AI works best when there is a human in the loop, and nowhere is this more important than in the medical field. We spoke with two of our internal medical proofreaders, Anja Thys (English proofreader) and Kim Hoebrechts (Dutch proofreader) about how they approach their medical translations.