Blog – News and language tips

Ready to conquer new markets with your online shop? Carefully considering your approach is key, which is exactly where things tend to go wrong. Language proves to be a stumbling block more often than one might think. You won't reach international customers with a simple translation of your homepage or product descriptions.

In order to truly connect and sell across borders, you’ll need a smart translation strategy. One that takes cultural and technical differences into account, on top of linguistic accuracy.

Search engine optimisation - or SEO for short - has never followed set rules. On the contrary: the rules of the game are constantly changing under the influence of technological developments as well as user expectations. Those who want to score online need to offer relevant information in a variety of formats, adapted to the cultural context and with a trust factor – and all this across language borders.

Yet another challenge is due for 2025: search engines increasingly answer user queries with AI-generated summaries. These are so good that people often don’t need to click through to other websites anymore.

The key question is: how do you get your content into that smart AI summary? So, here they are: 3 SEO tips for 2025, to ensure you stay visible on the web in the future!

Picture this: you notice that your new promotional video on your website is reaching your target audience. Mission accomplished! Or is it? Because what if (potential) clients cannot listen to the sound of your video due to certain circumstances? Without subtitles, they miss the message and you lose them... This is one of the many opportunities that you might miss, without even realising it. Because did you know that worldwide, one out of four people deal with a (temporary) disability? And thus may struggle to understand your message?

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you create video material for your business? You’ll know how powerful the right voice can be to really drive home your message for your target audience. In this blog post, we will show you what to look out for when choosing a voice-over. With practical tips, we will help you find the perfect voice, deliver a convincing message and highlight your brand in an authentic way.

Wondering how to prepare for an international trade fair or looking for tips for successful trade fair participation? To truly stand out, you need more than just an eye-catching booth. Incorporating multilingual marketing materials, professional interpreting services, and cultural awareness training can help you forge deeper international connections. Below are 10 best practices for trade fair exhibitors, designed to power your success at any event, anywhere in the world.

Small, large. Simple, complex. Not every translation assignment is the same. Take, for example, a website in 16 languages or the translation of a massive annual report in PDF. Try finding the right translators for those 16 languages. And who will ensure that your translated PDF has the same layout as the original file?