Blog – News and language tips

International markets open doors to growth. But those who want to convince those international markets need to do so in multiple languages. Your products, services, and brand stories must have equal impact in every language. At the same time, the clock is ticking mercilessly: time, budget and resources for translations are limited. So the key question for any entrepreneur is: how do you combine speed and quality without derailing your budget or diluting your multilingual message? Our answer: by coupling the power of artificial intelligence (AI) with human expertise. You can read how that works here.

Not every translation assignment is straightforward. Annual reports, for example, come with their own set of challenges. Financial terms must be conveyed with absolute precision. Deadlines must be met to the letter. Specialist jargon must be applied consistently. Sensitive data must be handled securely. Each annual report is a unique puzzle that demands precision, speed and discretion.

Simultaneous and consecutive interpreting – these remain the most popular methods in which most companies place their trust for international communication. But what if you're looking for a more practical or budget-friendly alternative? In that case, whispered interpreters, relay interpreters or conversational interpreters can offer a fitting solution.

_Oh yes_, summer has arrived. Time to pack your bags, soak up the sun and enjoy a well-earned holiday. Finally relaxing under your parasol? Feel free to entertain your friends and family with one of our language facts: “Do you know where 'bikini' comes from? Once upon a time, …” Score! You’re welcome, and have a great summer!

Search engine optimisation - or SEO for short - has never followed set rules. On the contrary: the rules of the game are constantly changing under the influence of technological developments as well as user expectations. Those who want to score online need to offer relevant information in a variety of formats, adapted to the cultural context and with a trust factor – and all this across language borders.

Yet another challenge is due for 2025: search engines increasingly answer user queries with AI-generated summaries. These are so good that people often don’t need to click through to other websites anymore.

The key question is: how do you get your content into that smart AI summary? So, here they are: 3 SEO tips for 2025, to ensure you stay visible on the web in the future!

Picture this: you notice that your new promotional video on your website is reaching your target audience. Mission accomplished! Or is it? Because what if (potential) clients cannot listen to the sound of your video due to certain circumstances? Without subtitles, they miss the message and you lose them... This is one of the many opportunities that you might miss, without even realising it. Because did you know that worldwide, one out of four people deal with a (temporary) disability? And thus may struggle to understand your message?

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you create video material for your business? You’ll know how powerful the right voice can be to really drive home your message for your target audience. In this blog post, we will show you what to look out for when choosing a voice-over. With practical tips, we will help you find the perfect voice, deliver a convincing message and highlight your brand in an authentic way.

Wondering how to prepare for an international trade fair or looking for tips for successful trade fair participation? To truly stand out, you need more than just an eye-catching booth. Incorporating multilingual marketing materials, professional interpreting services, and cultural awareness training can help you forge deeper international connections. Below are 10 best practices for trade fair exhibitors, designed to power your success at any event, anywhere in the world.

Small, large. Simple, complex. Not every translation assignment is the same. Take, for example, a website in 16 languages or the translation of a massive annual report in PDF. Try finding the right translators for those 16 languages. And who will ensure that your translated PDF has the same layout as the original file?