Blog – News and language tips

Do you address your international audiences in English? You are not the only one. On the contrary. Many companies assume that everyone speaks English. Their reasoning goes something like this: "If we offer our content on the website, on social media and in leaflets in English, we're home safe." Sounds reasonable enough, but it doesn’t stand up to scrutiny. After all, language is much more than a means of conveying WHAT you have to say. It also affects HOW your message is received, interpreted and assessed.

The connection forged with your target audience through your brand, your story, and your products and services is primarily emotional; a bond that is easier to build in their mother tongue. A foreign language, however familiar, speaks to us on a more rational level - leaving our emotions less affected. Just one reason why you want to translate your content to the languages of your target audience. But there are four more reasons. Explore them here!