Blog – News and language tips

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you address your international audiences in English? You are not the only one. On the contrary. Many companies assume that everyone speaks English. Their reasoning goes something like this: "If we offer our content on the website, on social media and in leaflets in English, we're home safe." Sounds reasonable enough, but it doesn’t stand up to scrutiny. After all, language is much more than a means of conveying WHAT you have to say. It also affects HOW your message is received, interpreted and assessed.

The connection forged with your target audience through your brand, your story, and your products and services is primarily emotional; a bond that is easier to build in their mother tongue. A foreign language, however familiar, speaks to us on a more rational level - leaving our emotions less affected. Just one reason why you want to translate your content to the languages of your target audience. But there are four more reasons. Explore them here!

Do you create video material for your business? You’ll know how powerful the right voice can be to really drive home your message for your target audience. In this blog post, we will show you what to look out for when choosing a voice-over. With practical tips, we will help you find the perfect voice, deliver a convincing message and highlight your brand in an authentic way.

Wondering how to prepare for an international trade fair or looking for tips for successful trade fair participation? To truly stand out, you need more than just an eye-catching booth. Incorporating multilingual marketing materials, professional interpreting services, and cultural awareness training can help you forge deeper international connections. Below are 10 best practices for trade fair exhibitors, designed to power your success at any event, anywhere in the world.

If you want to increase your commercial opportunities across the language border or abroad, a multilingual website is indispensable. Did you know, for instance, that 90% of consumers only buy from an online store if it is available in their own language?

Delivering a top-quality translation for every client is what we at ELAN Languages aim for every day. That’s why we always select a native translator who is completely familiar with your industry. Do you often use terms specific to your business or sector? Then it is crucial that these are translated properly every time. A terminology list provides important guidance in this regard. For you and for our translators.

Your new catalogue is almost ready - only the translation remains. Would you like the final product to convince your (potential) customers and not come across as a hastily translated text? We are happy to give you three golden tips. You will notice that the translation of your catalogue will be so much smoother and more economical.