Blog – News and language tips

Simultaneous and consecutive interpreting – these remain the most popular methods in which most companies place their trust for international communication. But what if you're looking for a more practical or budget-friendly alternative? In that case, whispered interpreters, relay interpreters or conversational interpreters can offer a fitting solution.

_Oh yes_, summer has arrived. Time to pack your bags, soak up the sun and enjoy a well-earned holiday. Finally relaxing under your parasol? Feel free to entertain your friends and family with one of our language facts: “Do you know where 'bikini' comes from? Once upon a time, …” Score! You’re welcome, and have a great summer!

Ready to conquer new markets with your online shop? Carefully considering your approach is key, which is exactly where things tend to go wrong. Language proves to be a stumbling block more often than one might think. You won't reach international customers with a simple translation of your homepage or product descriptions.

In order to truly connect and sell across borders, you’ll need a smart translation strategy. One that takes cultural and technical differences into account, on top of linguistic accuracy.

Search engine optimisation - or SEO for short - has never followed set rules. On the contrary: the rules of the game are constantly changing under the influence of technological developments as well as user expectations. Those who want to score online need to offer relevant information in a variety of formats, adapted to the cultural context and with a trust factor – and all this across language borders.

Yet another challenge is due for 2025: search engines increasingly answer user queries with AI-generated summaries. These are so good that people often don’t need to click through to other websites anymore.

The key question is: how do you get your content into that smart AI summary? So, here they are: 3 SEO tips for 2025, to ensure you stay visible on the web in the future!

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you address your international audiences in English? You are not the only one. On the contrary. Many companies assume that everyone speaks English. Their reasoning goes something like this: "If we offer our content on the website, on social media and in leaflets in English, we're home safe." Sounds reasonable enough, but it doesn’t stand up to scrutiny. After all, language is much more than a means of conveying WHAT you have to say. It also affects HOW your message is received, interpreted and assessed.

The connection forged with your target audience through your brand, your story, and your products and services is primarily emotional; a bond that is easier to build in their mother tongue. A foreign language, however familiar, speaks to us on a more rational level - leaving our emotions less affected. Just one reason why you want to translate your content to the languages of your target audience. But there are four more reasons. Explore them here!

Do you create video material for your business? You’ll know how powerful the right voice can be to really drive home your message for your target audience. In this blog post, we will show you what to look out for when choosing a voice-over. With practical tips, we will help you find the perfect voice, deliver a convincing message and highlight your brand in an authentic way.