Blog – News and language tips

Imagine this: two months ago, you translated a large file into French using an automated translation tool. Afterwards, you supplemented the text with the right terminology, dotted the stylistic i’s, and aligned the document with your corporate identity.

After a final round of feedback, everything was in order and your translation was validated.

International markets open doors to growth. But those who want to convince those international markets need to do so in multiple languages. Your products, services, and brand stories must have equal impact in every language. At the same time, the clock is ticking mercilessly: time, budget and resources for translations are limited. So the key question for any entrepreneur is: how do you combine speed and quality without derailing your budget or diluting your multilingual message? Our answer: by coupling the power of artificial intelligence (AI) with human expertise. You can read how that works here.

Not every translation assignment is straightforward. Annual reports, for example, come with their own set of challenges. Financial terms must be conveyed with absolute precision. Deadlines must be met to the letter. Specialist jargon must be applied consistently. Sensitive data must be handled securely. Each annual report is a unique puzzle that demands precision, speed and discretion.

Simultaneous and consecutive interpreting – these remain the most popular methods in which most companies place their trust for international communication. But what if you're looking for a more practical or budget-friendly alternative? In that case, whispered interpreters, relay interpreters or conversational interpreters can offer a fitting solution.

Ready to conquer new markets with your online shop? Carefully considering your approach is key, which is exactly where things tend to go wrong. Language proves to be a stumbling block more often than one might think. You won't reach international customers with a simple translation of your homepage or product descriptions.

In order to truly connect and sell across borders, you’ll need a smart translation strategy. One that takes cultural and technical differences into account, on top of linguistic accuracy.

Search engine optimisation - or SEO for short - has never followed set rules. On the contrary: the rules of the game are constantly changing under the influence of technological developments as well as user expectations. Those who want to score online need to offer relevant information in a variety of formats, adapted to the cultural context and with a trust factor – and all this across language borders.

Yet another challenge is due for 2025: search engines increasingly answer user queries with AI-generated summaries. These are so good that people often don’t need to click through to other websites anymore.

The key question is: how do you get your content into that smart AI summary? So, here they are: 3 SEO tips for 2025, to ensure you stay visible on the web in the future!

Picture this: you notice that your new promotional video on your website is reaching your target audience. Mission accomplished! Or is it? Because what if (potential) clients cannot listen to the sound of your video due to certain circumstances? Without subtitles, they miss the message and you lose them... This is one of the many opportunities that you might miss, without even realising it. Because did you know that worldwide, one out of four people deal with a (temporary) disability? And thus may struggle to understand your message?