Blog – News and language tips

Picture this: you notice that your new promotional video on your website is reaching your target audience. Mission accomplished! Or is it? Because what if (potential) clients cannot listen to the sound of your video due to certain circumstances? Without subtitles, they miss the message and you lose them... This is one of the many opportunities that you might miss, without even realising it. Because did you know that worldwide, one out of four people deal with a (temporary) disability? And thus may struggle to understand your message?

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you address your international audiences in English? You are not the only one. On the contrary. Many companies assume that everyone speaks English. Their reasoning goes something like this: "If we offer our content on the website, on social media and in leaflets in English, we're home safe." Sounds reasonable enough, but it doesn’t stand up to scrutiny. After all, language is much more than a means of conveying WHAT you have to say. It also affects HOW your message is received, interpreted and assessed.

The connection forged with your target audience through your brand, your story, and your products and services is primarily emotional; a bond that is easier to build in their mother tongue. A foreign language, however familiar, speaks to us on a more rational level - leaving our emotions less affected. Just one reason why you want to translate your content to the languages of your target audience. But there are four more reasons. Explore them here!

Do you create video material for your business? You’ll know how powerful the right voice can be to really drive home your message for your target audience. In this blog post, we will show you what to look out for when choosing a voice-over. With practical tips, we will help you find the perfect voice, deliver a convincing message and highlight your brand in an authentic way.

Small, large. Simple, complex. Not every translation assignment is the same. Take, for example, a website in 16 languages or the translation of a massive annual report in PDF. Try finding the right translators for those 16 languages. And who will ensure that your translated PDF has the same layout as the original file?

If you want to increase your commercial opportunities across the language border or abroad, a multilingual website is indispensable. Did you know, for instance, that 90% of consumers only buy from an online store if it is available in their own language?

Delivering a top-quality translation for every client is what we at ELAN Languages aim for every day. That’s why we always select a native translator who is completely familiar with your industry. Do you often use terms specific to your business or sector? Then it is crucial that these are translated properly every time. A terminology list provides important guidance in this regard. For you and for our translators.

Whether it’s a brochure, annual report or manual, PDF files can be challenging to translate – especially when you need to maintain the original layout.

A promotional video on Facebook, a video presentation for a trade fair, a clip on your website with instructions ... Nowadays, communication is about more than just texts.

ELAN Languages has acquired Übersetzungsbüro Lingua-World, a reputable translation and interpreting agency headquartered in Cologne, with 12 other offices across Germany...

Do you want to be able to manage your translations in absolute comfort? Would you like to get quick answers to all your practical translation questions? Then give the very user-friendly MyTranslation a try.

Your social media updates, an email to a foreign-language colleague or that final caption in your brochure...

Do you urgently need a short text of no more than 100 words translated during office hours? Or would you like your own translation to be proofread?

As a responsible person, you keep a close eye on the cost of your translations and you do not want to waste any time. Bingo, you are not alone! We are also fond of smooth and cost-effective translation processes. These three tips will help you get even more out of your translation budget.

Considering machine translation for your text? While technology has advanced, automated translations are not without their imperfections. Correcting these inaccuracies often demands significant time and effort. Remember, refining machine translations is a specialized skill, essential for achieving precision and nuance.

Are you planning a meeting or conference with non-native speakers? Make them more efficient by using interpreters. That’s always a good idea! Another one is to draw up a smart plan of action in advance – that way, you’re absolutely sure that your interpreting flows freely. These five tips will help you do just that. Because, “to be prepared is half the victory”.

Whether it’s a translation, copywriting, subtitles, or a voice-over project: our translation experts invariably ensure a flawless end result. But such a top-notch translation doesn’t just appear out of thin air – you too can do your part. That’s why we’re sharing these three tips to make the translation process that much smoother and more economical.

Does your company conduct international business? Do you disseminate your marketing communications globally, in a variety of languages? If so, you’ll need translation services sooner rather than later. Needless to say, these translations must be professional and flawless.

Every translation project is unique, ranging from straightforward to highly intricate. Consider the examples of translating your website into several languages or regularly updating online content like webshops, customer platforms, user interfaces, apps, etc.

You're an expert in your field, fluent in its unique language. The good news is: so are we! Be it an annual financial report in English, a technical manual in Japanese or a medical pamphlet in Italian - we are committed to unparalleled precision in translating your professional lexicon.