Blog – News and language tips

You receive a campaign from your head office. The text has already been translated, so you should be able to get started immediately. However, the message **sounds clunky, product names are not always correct, and the tone does not match the local market.** Before you can start publishing, another round of editing and rewriting is needed.

Most B2B marketing teams plan their content calendar once and translate it later. It sounds efficient. In practice, it is one of the most common and costly mistakes in international content strategy. Translation is not “just” a final task, it belongs at the planning table. Here is how to build a multilingual content calendar that treats localization as a strategic input instead of an afterthought.

The AI revolution has completely transformed the translation industry. Powerful LLMs have changed how organisations deal with multilingual content. Unlike a decade ago, automated translation output has achieved a certain level of quality and consistency. Hence, clients and organisations are looking at AI as a fast and easy way to keep translations in-house. The question is thus: Are Large Language Models (LLMs) good enough to handle professional-grade translations?

For international organisations, clear HR communications are essential. Changes in policy, new terms of employment, wellbeing initiatives or internal changes often need to be communicated simultaneously to employees in different countries. And that is not always straightforward.

The translation world has changed drastically in recent years. Whereas companies used to automatically turn to a translation agency in the past, it seems a logical choice in 2026 to use an LLM or AI translation technology. But does this mean that human translators have become redundant? We are happy to set everything out clearly for you.

Artificial intelligence has fundamentally changed the economics of translation. For organisations operating across borders the speed and efficiency of AI are genuinely transformative. Whether they’re managing multilateral contracts, rolling out global product launches, or communicating with regulators in multiple jurisdictions, everything moves so much faster.

Artificial intelligence has changed what's possible in language services. Many of the tasks that once required days of careful human work, such as translation, quality review, and formatting, can be done much faster. The question is whether we want to hand AI full control over all these tasks. At ELAN Languages, the answer is clear: no. We firmly believe in the "human-in-control" principle.

In many organisations, translation still happens outside the workflow. Content is copied between systems, files are exported and re-uploaded, and teams spend time managing versions instead of moving projects forward. This slows everything down. The challenge is rarely the translation itself but rather the fact that systems don't talk to each other.

In 2019, Nissan Motor Company paid a $15 million fine to settle charges with U.S. regulators. While the core issue revolved around underreporting of executive compensation and fraudulent practices, part of the regulatory scrutiny focused on discrepancies in the translations of financial documents.

This month, we’ve been highlighting legal translations in all their facets: the risks, the expertise required, how the rules differ from country to country, the major pitfalls, how technology can help experienced translators, etc. Sure, it’s been interesting to read, but haven’t we blown it out of proportion? Are the actual consequences really that bad? The answers are simple: no and yes, respectively.

What is the state of artificial intelligence (AI) today and how can ELAN Languages’ tailored solutions help organisations that want to break through internationally via their content? We asked Jourik Ciesielski, Chief Technology Officer at ELAN Languages and founder of the company C-Jay International.

Imagine this: two months ago, you translated a large file into French using an automated translation tool. Afterwards, you supplemented the text with the right terminology, dotted the stylistic i’s, and aligned the document with your corporate identity.

After a final round of feedback, everything was in order and your translation was validated.

International markets open doors to growth. But those who want to convince those international markets need to do so in multiple languages. Your products, services, and brand stories must have equal impact in every language. At the same time, the clock is ticking mercilessly: time, budget and resources for translations are limited. So the key question for any entrepreneur is: how do you combine speed and quality without derailing your budget or diluting your multilingual message? Our answer: by coupling the power of artificial intelligence (AI) with human expertise. You can read how that works here.

Simultaneous and consecutive interpreting – these remain the most popular methods in which most companies place their trust for international communication. But what if you're looking for a more practical or budget-friendly alternative? In that case, whispered interpreters, relay interpreters or conversational interpreters can offer a fitting solution.

_Oh yes_, summer has arrived. Time to pack your bags, soak up the sun and enjoy a well-earned holiday. Finally relaxing under your parasol? Feel free to entertain your friends and family with one of our language facts: “Do you know where 'bikini' comes from? Once upon a time, …” Score! You’re welcome, and have a great summer!

Ready to conquer new markets with your online shop? Carefully considering your approach is key, which is exactly where things tend to go wrong. Language proves to be a stumbling block more often than one might think. You won't reach international customers with a simple translation of your homepage or product descriptions.

In order to truly connect and sell across borders, you’ll need a smart translation strategy. One that takes cultural and technical differences into account, on top of linguistic accuracy.

Picture this: you notice that your new promotional video on your website is reaching your target audience. Mission accomplished! Or is it? Because what if (potential) clients cannot listen to the sound of your video due to certain circumstances? Without subtitles, they miss the message and you lose them... This is one of the many opportunities that you might miss, without even realising it. Because did you know that worldwide, one out of four people deal with a (temporary) disability? And thus may struggle to understand your message?

Your organisation will soon be conducting a multilingual meeting. You do see the benefit of interpreters, but how many do you actually need? Is one interpreter per language enough? Or are there interpreters who can interpret into multiple languages? In this blog post, we will help you decide how many interpreters you need to turn your assignment into a resounding success.

Do you address your international audiences in English? You are not the only one. On the contrary. Many companies assume that everyone speaks English. Their reasoning goes something like this: "If we offer our content on the website, on social media and in leaflets in English, we're home safe." Sounds reasonable enough, but it doesn’t stand up to scrutiny. After all, language is much more than a means of conveying WHAT you have to say. It also affects HOW your message is received, interpreted and assessed.

The connection forged with your target audience through your brand, your story, and your products and services is primarily emotional; a bond that is easier to build in their mother tongue. A foreign language, however familiar, speaks to us on a more rational level - leaving our emotions less affected. Just one reason why you want to translate your content to the languages of your target audience. But there are four more reasons. Explore them here!